Brendan Dwyer

Sports Leadership

Brendan Dwyer is a professor and director of research at the Center for Sport Leadership at Virginia Commonwealth University. His primary focus is on the business and marketing of sport. Dwyer’s research interests center on sport consumer behavior, fantasy sports participation, and sports gambling. He has articles published in Journal of Gambling Studies, Sport Marketing Quarterly, Computers in Human Behavior, Journal of Sport Management, Sport Management Review, among others. Dwyer has won a number of research related awards including the Sport Marketing Association’s (SMA) Sutton Award and the SMA Best Professional Paper six times. His industry work includes the U.S. Olympic Committee, the Washington Commanders, Virginia State Golf Association, Richmond Raceway, Qatar Olympic Committee, and Special Olympics of Virginia.