Dr. Catherine Franssen is a neuroscientist and educator at Virginia Commonwealth University, as well as an author, speaker, and consultant. She studies how the brain shapes the way we experience and respond to the world, translating brain science into practical insights about behavior, stress, and decision-making. Her work explores the science hiding in everyday life, from how we respond under pressure to why pumpkin spice makes it feel like fall. She believes neuroscience helps explain the wonderfully weird things humans do.
