David Warren runs Oomiyasa, a Richmond-based consultancy that helps organizations maintain growth in the midst of business and technological transformation. Before that, he was a lead strategist at Zuora’s Subscribed Institute and led go-to-market for Salesforce’s Ignite program, after 20 years in management consulting leading design thinking work. He is the author of The Good No, a practical guide to protecting your time by saying no without losing the trust of the person asking. His work helps people and organizations focus on what matters most.